Buttondown is one of those products I wish I'd thought of myself. I freaking love Markdown, and I remember how much people adored TinyLetter back in the day. (Tangent: this reminds me of Chris Oliver telling us one way of finding product ideas is to look for a product people miss and build the next version of it.)
Justin is also a great writer (see his Twitter and blog) so this is a good example of product-founder fit.
This discussion gave me a key takeaway... There are two types of decisions you make building products: data-driven and vibes-based. Data-driven: "we estimate migrating this portion of our email delivery to provider X will cost us Y and save us Z." Vibes-based: "I want a product that lets me write my email newsletter in Markdown."
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